LightInTheBox launched in 2007 as a global retail platform, delivering diverse lifestyle products to consumers worldwide from China. Their websites, lightinthebox.com, and miniinthebox.com, available in several major languages, streamline the shopping experience. They feature products from categories like clothing, gadgets, and home & garden essentials. LightInTheBox's data-driven business model lets them craft personalized items, such as wedding and evening dresses, efficiently with compelling prices. They strive for excellence in marketing, sales, and customer fulfillment.